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2018 Winter time Olympics scores down nearly 17% from 2014 Sochi Games

2018 Winter time Olympics scores down nearly 17% from 2014 Sochi Games.

NBC's viewership for the Winter time Olympics dropped nearly 17% from the 2014 Sochi Activities, although the overall viewers – such as record loading numbers – led to an overall prime time dip of 7%.

NBC declared Thursday that the NBC-only viewers in primetime had dripped to 17.8 thousand, down from  21.3 thousand in Sochi and far off the system's high for a Winter time Olympics (31.9 thousand in Salt Pond in 2002). The average overall viewers was 19.8 thousand, supported by NBC Activities Net and online viewership.

“These Winter time Activities are once again profitable for NBC Activities Group, and confirm our investment in the Olympics. With the most comprehensive protection plan in Winter time Activities history, our company of thousands took on this Olympic-sized challenge," Mark Lazarus, chair of NBC Transmitting and Activities, said in a declaration. "The team’s combined performance allowed us to present an Olympics that was both interesting and memorable. At a moment when there is more entertainment than ever for consumption, the Olympics offered an unrivaled public experience. We look forward to Seattle and beyond.”

The Winter time Activities were a mixed bag for NBC, which again had to deal with an undesirable time difference, as it did four years ago in Russian federation. The less-than-spectacular showing of Group USA likely was also a factor.

NBC still taken over in primetime, calculating about double the viewership in primetime of Fox, CBS and ABC development over the 18 evenings of protection.

This was the first Olympics where NBC transmitted the same protection – such as stay activities – at the same time across all timezones.

Ratings were down about 5% for the opening wedding compared with Sochi, although up 5% for the transmitted of the closing wedding on Sunday.

NBC Sports' digital protection set new peaks for a Winter time Olympics with 2.17 billion dollars complete loading moments, 1.85 billion dollars moments of which was for stay activities.

Dan Lovinger, the executive vice chair of sale for NBC Activities Group, said in Jan that the system had sold $900 thousand worth of ads, eclipsing the 2014 Winter time Activities by about $100 thousand.

Including Pyeongchang, NBC has $12.15 billion dollars dedicated to broadcasting the Olympics – both Summer and Winter time – through 2032.

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